Marvel Internet Group blog

Building our first (in-house) web start-up

Posted on January 19th, 2009 by Aulay Macaulay

I thought a great way to get this blog started would be a series of posts about building a web start-up from concept to launch. The team has recently begun this process for our first in-house venture, JustRosters.com, and I feel our experiences in all aspects of the project are most useful when shared.

I want to keep the guide short and fast, much like the concept to launch cycle. I will try to specify costs and hours where possible and keep the plugs for our web development services down to a minimum :-)

At this stage, I plan to document our experience in 8 parts that consists of:

  • Part 1 – Brainstorming and research.
  • Part 2 – Sketches and feature refinement.
  • Part 3 – Setting up the project.
  • Part 4 – Building the HTML mock-ups and design.
  • Part 5 – Writing the code and testing.
  • Part 6 – Building the front-end website.
  • Part 7 – Launch!
  • Part 8 – Post launch results.

We are already up to stage 4 of the launch cycle, so I will try and write the first few parts from memory ASAP.

Disclaimer: While I have every confidence in our ability to build and launch an awesome, user friendly web application; I cannot profess to being a veteran at selecting the right business idea/model just yet :-) But hey, you got to be in it to win it!

One Response to “Building our first (in-house) web start-up”

  1. Marvel Internet Group blog Blog Archive » JustRosters - Launched and taking sign ups! Says:

    [...] those following the 8 part build, I will write part 6 and 7 [...]

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